tokens.fun — Open Role
BD & Marketing Lead
Help us bring the next generation of builders to their onchain startup.
About tokens.fun
tokens.fun is a platform where anyone can become a builder by launching their onchain startup. Create an appcoin, generate your app for free, and let early backers support you from day one.
Tokens today lack durability. They launch, trade, and die within weeks — not because the ideas behind them are bad, but because there's nothing generating value after launch. No app. No revenue. No reason for anyone to hold beyond speculation. tokens.fun fixes this by vertically integrating everything a builder needs: a token launch, an app with built-in monetization, and a platform for getting discovered. We're the home for builders — where they launch their onchain startup.
We're not another launchpad. We're building the first platform where a token's durability is tied to a real product generating real revenue — where launch day is the beginning, not the peak.
tokens.fun is live on Base. The infrastructure is built. Now we need to grow the builder community around it.
The Role
You're the first dedicated growth hire. Your job is to bring builders into tokens.fun — people with ideas, audiences, and the conviction to validate those ideas through a token launch. You'll own the full funnel: awareness, conversion, and onboarding.
This is not a traditional marketing role. There's no playbook. You're going to be finding the right people, convincing them this is worth their time, and walking them through the process — end to end, without hand-holding from us.
- —Find and onboard builders — Identify builders with real audiences and real ideas. Convince them. Get them live on the platform.
- —Design and run campaigns — Think beyond standard crypto Twitter plays. Invent formats. Run experiments. Own the results.
- —Create content that converts — Videos, threads, demos, whatever it takes. You produce the content, not just the strategy.
- —Monitor performance and iterate — Track what's working. Kill what isn't. Bring new initiatives without being asked.
- —Represent the brand — You're often the first impression a builder has of tokens.fun. Make it count.
Who We're Looking For
We care more about what you've done than what you say you can do. Here's the profile:
- —You have an audience. Real followers, real engagement, real reach in the crypto or builder space. Not inflated vanity metrics — actual influence.
- —You have a track record. You've found people, convinced them of something, and made it happen — without someone managing every step. Show us the receipts.
- —You operate end to end. Strategy, execution, design, video — you don't outsource your output. You own the full stack of getting something done.
- —You're not primarily motivated by money. You're here because you believe in what we're building. Compensation matters, but conviction matters more.
- —You understand the thesis. You get why tokens fail. You understand why connecting token launches to real revenue is a different model. You can articulate this to a builder who's never heard of us.
The Process
We keep it simple — but we do have an assignment. We want to see you execute, not just interview well.
Intro Call
We'll cover the basics — vision, the role, what work actually looks like, logistics. You'll tell us who you are and why you're here. We'll tell you why we think this is worth your time.
Assignment
Onboard 5 builders using your referral link — including yourself if you want. These need to be real people who are genuinely serious about the token. Your ability to communicate the value prop is being evaluated here. Referral links are generated directly from tokens.fun.
Assignment Review
We go through what you did, how you did it, and what you'd do differently. You'll walk us through your approach, your campaigns, and what kind of execution you'd bring at scale. We'll share KPIs and goals. You tell us honestly whether you can hit them.
Offer & Contract
If we're aligned, we draft the contract. Terms are agreed on before anything is signed.
Onboarding
You're in. Let's build.
Compensation
We pay in alignment. If tokens.fun grows, you grow with it.
Note: We're also open to an Ambassador structure for strong candidates who aren't the right fit for the full BD & Marketing Lead role.
Apply
Reply to the post below — tell us who you are and why you're the right person for this. Or skip ahead and book the intro call directly.